Insight

Ford Puma – The changing face of automotive

Rebecca Platt | 18 Mar 2021

About the author

Rebecca Platt

Assistant Car Editor

Rebecca joined Glass's in September 2015 starting on the premium rate valuation line helping customers with everyday valuation queries. She then changed roles in May 2016 to become a full-time valuation editor and has been doing the role ever since. Her role consists of valuing a select amount of manufactures reviewing the market and making changes each month to ensure the best possible accuracy.

2019_FORD PUMA ST-Line

Approximately, one in three car buyers in Europe is choosing an SUV. As part of a drive to increase SUV penetration, the Ford Motor Company resurrected the Ford Puma name in 2019, but in keeping with current trends, this time for a small SUV rather than a small Fiesta-based agile coupe as it did in the 1990s. This was a controversial move among Ford fans, but the result is a model that has a crossover stance and a bigger boot than the Ford Focus and sits in Ford’s European range halfway between the Ecosport and the new Kuga.

Based on the seventh generation Fiesta chassis, the new Puma looks differ from many crossovers on the road, offering a much sportier stance. Proving popular from launch, it continues to impress critics recently winning What Car? – Car of the Year in 2020.

2019 Ford Puma ST-Line

The new Ford Puma offers a sporty on-road presence

Overall the vehicle appears a little tall, but Ford’s engineers have created an SUV that is composed and offers an excellent drive, with a first-rate manual gearbox, direct steering and minimal body roll. With some shared parts from the current Fiesta, the Puma feels as engaging as many well-sorted hatchbacks.

The current entry-level Puma – the Titanium, offers a very impressive specification including 17-inch alloy wheels, projector headlights and Ford’s SYNC 3 navigation with 8-inch TFT touchscreen display as standard, as well as an array of safety features. It comes fitted with a mild-hybrid 1.0 litre EcoBoost petrol engine in manual transmission, offered as a 125PS and 155PS variant. An automatic version is also available, although this the automatic version does not have a mild-hybrid engine.

Prices start at £22,040, rising to £29,445 for the range-topping ST with Performance Pack, which is fitted with a 1.5 litre 200PS version of the EcoBoost engine.

The Puma was Ford’s first new car to include the ‘Ford MegaBox’, which enhances the boots capacity by 80 litres, giving the car class-leading load space of 456 litres. The ‘MegaBox’ provides a deep, versatile storage space that is capable of comfortably accommodating two golf bags in an upright position.

The ‘Ford MegaBox’

Residual Values

Comparing Glass’s Forecast values for the Ford Puma with the average for the B segment, it performs favourably at 3-years, 30,000 miles. As the graph below shows, Glass’s Forecast suggests the Puma will achieve a residual value equating to 50% of the original cost new prices, whereas the average for the B segment is just over 40%.

The Ford Puma outperforms the B-Segment

Summary

There is no doubt that the Puma has strong rivals, including models from its own stable, however with a good mix of style and practicality the car appeals to a wide demographic. With small SUV sales continuing to climb, the Puma is an extremely important model for Ford. With mild-hybrid technology and the 1.0-litre EcoBoost engine ensuring low cost of ownership, today, the Puma is an excellent small SUV choice.

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