Insight

Motorcaravan Market Update July 2020

Jordan Conte | 19 Jun 2020

About the author

Jordan Conte

Leisure Vehicles Editor

Jordan joined Glass’s in May 2012 as a Valuation Assistant, mainly dealing with customer valuation requests. Since then he took on the role of Assistant Car Editor before taking on the role of Leisure Vehicles Editor, in April 2016. Jordan looks after all valuations for Motorcaravans and Holiday Homes.

It is satisfying to report how much positive feedback Glass’s editorial team has received in regards to the strength of the market, even prior to the reopening of showrooms on June 1. Dealer feedback suggests that enquiry levels were reasonable considering the situation, with sales still taking place. Customers were content to make the purchase, despite only viewing motorcaravans through videos recorded and sent to them by dealers.

For the majority of dealers, since customers have been allowed back to visit their showrooms, sales numbers have been extremely strong. Feedback suggests that some have even experienced their best week ever. The volume of consumers that wanted to visit showrooms in the first few weeks was so high that dealers have had to implement appointment-only meetings to ensure they complied with social distancing measures.

The rise in demand since the early days of the pandemic has been incredible. Although feedback we have received indicates a slowdown in sales since the first week of reopening, numbers are still very strong. There is the potential that this intensified demand could continue into summer 2021 due to the rising appeal of the staycation.

The aviation industry has been badly affected by Covid-19. That industry was already looking at a difficult future due to the issues facing the planet regarding aircraft emissions, now it faces an even more immediate problem in Covid-19. Travelling in such a compact space with so many other people seems unappealing to many holidaymakers. Additionally, there are significant travel restrictions imposed on people travelling from the UK and of course the 14-day quarantine for people entering the UK. This means a holiday abroad is simply not an option for many people in the UK.

A staycation seems to be the only option for many, with dealers noting that many recent sales have been to first time motorhome buyers. There have also been more varied types of motorcaravans sold, especially in the new market with premium model ranges in high demand. A welcome change for dealers is seeing the sales ratio between new and used units becoming closer.

Despite the buoyancy that the market is currently experiencing, there is a lot of concern that there will be a dangerously low amount of new and used stock available next year. Some manufacturers are recommencing production in September, and have committed to producing outstanding 2020 orders first. Significantly, many manufacturers are not releasing new model ranges for 2021, just making small cosmetic changes to models. With production starting later and with no new model ranges, it is likely this will reduce the supply of units during a period of increased demand. This is the opposite of how the new market has functioned over the past few years.

The used market is also facing problems with stock availability, although this is nothing new. For years, there has been a limited pool of ready to retail, second-hand stock. Now there is further strain on stock availability due to the recent increased demand which is further impacted by a lack of part-exchange units as many customers are new to the market.

Most sectors of the economy will be unable to make up for business lost during lockdown. However, there is no question that the motorcaravan market has a great platform to grow with its existing and new customer base, if it can overcome issues with stock availability.

Touring Caravan Market Update April 2021

30 Mar 2021

With key holiday periods of the 2021 season fast approaching, the UK, unfortunately, finds itself experiencing another national lockdown, which began on 4 January.  There...

Motorcaravan Market Update April 2021

29 Mar 2021

Despite dealer showrooms being closed since 4 January due to Lockdown-3, it is encouraging to report how much positive feedback the Glass’s editorial team has...

Holiday Home Market Update April 2021

29 Mar 2021

After a challenging start to the year, it is encouraging to report how much positivity there is from dealers and parks that the season ahead...

Yes, please sign me up to UK news and insights

* Mandatory


Yes, please sign me to up to receive the following emails:
National automotive insight, surveys and events - Sent now and again by Glass’s Information Services Ltd in English

We use pixels in our emails to monitor whenever you open, forward or click on the URLs in our emails. This helps us to monitor and measure the performance and effectiveness of our emails. We combine this with the information you provide above and your browsing information so that we can better tailor and improve our marketing to you and personalise your user experience on our website. By signing up, you are consenting to the use of your data for the purpose of sending you the selected emails and to the use of tracking pixels. You can withdraw your consent to receive our emails and the related tracking at any time by following this link to our Email Preference Centre and updating your preferences. For additional information on the processing of your personal data, please refer to the Autovista Group Privacy Policy and the Glass’s Privacy Policy.