Holiday Home Market Update July 2019

Nadine Franz | 01 Jul 2019

About the author

Nadine Franz

Seit Oktober 2018 ist Nadine Franz bei Schwacke als Online Marketing Manager beschäftigt. Nach dem Studium zum Bachelor of Arts an der Dualen Hochschule Baden Württemberg erfolgte ein zweites Studium an der Akademie für Marketing-Kommunikation e.V. zur Online Marketing Managerin.

Figures released by the National Caravan Council (NCC), show that holiday home manufacturers produced 8,997 units as of the end of May 2019, which is a decrease of 15.5% compared to last year. There are reports that large amounts of 2018 stock remain unsold which has resulted in less dealer and Holiday Park orders, cutting manufacturer production. Dispatches onto holiday parks in the same period has also fallen, with 9,732 dispatched, a drop of 6.7%.

It is safe to say however, that the new and used markets are currently experiencing comfortable levels of stability. This is despite criticisms from within the industry that manufacturers have restricted market growth by increasing cost new prices each year. There does appear to be large amounts of unsold stock still available, with some attractive discounts on offer to help move them on.

Over the past two years, there has been a noticeable surge in interest for the ‘staycation’ holiday leading to strong demand. Barclays recently conducted a survey, which revealed interesting analysis of the growing popularity for ‘staycation’. Three in ten domestic holidaymakers plan to spend more holiday time in this country in 2019, than they have done in previous years. An ongoing concern for the industry is how to attract a younger generation to the market. Encouragingly, 52% of 25-32 years olds surveyed plan to increase their UK based holiday-time.

There may well be legitimate hindrances to the new market, but the majority of people that Glass’s spoke to, report sales to be steady. Enquiry levels appear to be in line with 2018, which is positive. An unexpectedly busy winter, certainly helped boost a stuttering market and this continued up until Easter for the majority. This is of course, all going on whilst Brexit continues to roll on. Many argue that Brexit uncertainty has driven more consumers to consider purchasing a holiday home instead of holidaying abroad.  While some argue that Brexit is causing economic uncertainty and keeping potential consumers from spending until a clearer vision for Brexit emerges.

Another positive is the current variety of new units on offer from manufacturers. Park owner feedback suggests they are pleased that manufacturers have increased their model ranges. They now feel that they are able to offer more layouts, and price points. The increase in layouts and price points appears to be tempting previous owners of holiday home back to the market after the hiatus of around a decade.

Much like the new market, the used market is in a stable position. Feedback we have received suggests that used unit sales are much the same as they were in 2018. The allure of ‘staycation’ holidays combined with the much more affordable prices for used units compared to new are integral to the market’s buoyancy. Along with the economic uncertainty, the used market has its own obstacles including the following:

  • Continuing lack of availability for decent stock, especially recent models with spec
  • Current owners of a unit choosing not to upgrade as regularly
  • Too many non-spec, older units available with very little retail capability

In spite of this, the market is in a positive position. Feedback suggests that values are holding and depreciation moving slowly. Overall, there is a feeling of optimism amongst the majority of contacts that the Glass’s editorial team has spoken with over the last three months.

Glass’s will be holding values for the July edition.

Touring Caravan Market Update April 2021

30 Mar 2021

With key holiday periods of the 2021 season fast approaching, the UK, unfortunately, finds itself experiencing another national lockdown, which began on 4 January.  There...

Motorcaravan Market Update January 2021

18 Dec 2020

Compared to this time last year, the motorcaravan market is unrecognisable. In January 2020, demand for new units was erratic. Both manufacturers and dealers were...

Holiday Home Market Update January 2021

18 Dec 2020

After a troublesome year for us all, it is positive to see the Pfizer COVID-19 vaccine already rolling out. Hopefully, it will bring much-needed stability...

Yes, sign me up to Autovista24

* Mandatory

Sign up to receive the following email:
Autovista24: Essential automotive reading, data and intelligence – a daily update from the new Autovista24 website sent daily by Autovista Ltd, in English

We use pixels in our emails to monitor whenever you open, forward or click on the URLs in our emails. This helps us to monitor and measure the performance and effectiveness of our emails. We combine this with the information you provide above and your browsing information so that we can better tailor and improve our marketing to you and personalise your user experience on our website. By signing up, you are consenting to the use of your data for the purpose of sending you the selected emails and to the use of tracking pixels. You can withdraw your consent to receive our emails and the related tracking at any time by following this link to our Email Preference Centre and updating your preferences. For additional information on the processing of your personal data, please refer to the Autovista Group Privacy Policy and the Glass's Privacy Policy.